"37 signals" are the creators of tools like Basecamp, and they tell their story in this book.
“Getting Real”
https://gettingreal.37signals.com/
I strongly recommend to read this book if you are at least thinking on starting a new business. This can save a lot of waste in the process, and help you to “feel” the market and find the best business opportunities.
For an entrepreneur, is very important to develop his “explorer” skills, and to keep his mind open and wide.
You can have the pdf book for free.
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