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Research Paper

A Lean Design Methodology for Business Models and Its Application to IoT Business Model Development

Abstract

We propose a lean design methodology for business models, which repeatedly designs business-model hypotheses in researching manner; moreover, with which corporate businesses can create new business value utilizing IT. Both analyzing business value that IT creates and designing business models that repeatedly provide the business value will be possible. We applied the proposed method to IoT utilizing sensing technology and GPS and evaluated its effectiveness.

MASAHIRO IDE
Quine Corporation
Nanzan University
Tokyo, Japan | Nagoya, Japan
idem@qunie.com

YUKIO AMAGAI
Quine Corporation
Tokyo, Japan amagaiy@qunie.com

MIKIO AOYAMA, YASUHIRO KIKUSHIMA
Nanzan University
Nagoya, Japan
mikio.aoyama@nifty.com, y-kiku@ark.ocn.ne.jp

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